Although it’s one of the world’s leading causes of death, Chronic Obstructive Pulmonary Disease (COPD) remains a relatively little-known condition. We take an insight-led, social marketing approach to bring about sustainable behaviour change; increasing knowledge, early diagnosis and self-management.
COPD is a term used for a number of conditions, including chronic bronchitis and emphysema, which are exacerbated by smoking and occupational factors such as coal dust.
Our social marketing team has wide-ranging experience working with local communities to better understand their behaviours around COPD and to examine how we can facilitate better access to services and reduce health inequalities.
